Operational complexity
Keeping dense workflows, statuses and handoffs understandable.
Making complex digital products easier to understand and use.
Simon GuoProduct DesignerShanghai · Since 2019
I design workflows, information structures and interfaces across enterprise, consumer and multi-device products.
Scroll to explore01 / Selected Work
Different projects, different kinds of complexity.
More Work
More selected work.
02 / Problems
The problems I work on.
Information complexity
Organising technical content so people can find and compare what matters.
Connected journeys
Linking consumer actions with the services and systems behind them.
Emerging products
Making unfamiliar capabilities easier to understand and evaluate.
Visual systems
Turning a product or brand direction into reusable interface rules.
03 / Approach
Clarity comes from structure, not decoration.
I move between product structure, interaction details and visual systems. The goal is not to produce more screens. It is to make the right states, relationships and decisions visible.
Map the system
Understand actors, information, states and dependencies.
Make decisions explicit
Show the constraint, chosen direction and trade-off.
Design close to implementation
Use prototypes, reusable patterns and clear handoff to reduce ambiguity.
04 / Experience
Work across software, services and operational systems.
TOPPAN NEXT Advertising
UI Designer
Digital interfaces, responsive websites, Figma prototypes and developer handoff for Singapore and Southeast Asia clients.
Health & consumer products
UI / UX Designer
Mini-program journeys, multi-role admin systems, permissions, dashboards and reusable components.
Product & logistics systems
UI / UX Designer
Enterprise and consumer experiences across web, tablet, mobile and operational equipment.
05 / Lab
Focused studies in systems and visual expression.
06 / About
“I care about the point where a complicated product finally starts to feel obvious.”
I’m interested in the intersection of product logic, interaction design and visual craft.
About Simon →