Product Strategy
Problem framing · Scope · Validation
Simon Guo / Independent Product DesignerShanghai · Available worldwide
STRUCTURE IN COMPLEXITY. CLARITY IN USE.
Product Designer.
I turn complex workflows
into clear, scalable products.
B2B SaaS / AIComplex Web Applications
INDEPENDENT THINKING. CONSIDERED DESIGN.
UX Systems
IA · Flows · Complex workflows
Visual Interface
UI systems · Responsive craft
Build & QA
Prototype · Handoff · Production QA
NEW / INTERACTIVE PRODUCT STUDY
AI proposes. Humans decide.
Hito — an evidence-aware AI workspace.
Explore the decision, then inspect the design.
01 / Selected Work
Five different problems.
Different products need different design decisions.
EnterpriseZero-to-OneB2BVisualMobile
02 / Services
Two focused ways to work together.
For B2B SaaS, AI products and complex web applications that need clearer structure, stronger product UI or a more usable experience.
Product DesignUX AuditDesign Systems
Product Design
SaaS & Web App Product Design
Turn complex requirements and workflows into clear, scalable product experiences — from UX structure and user flows to polished UI, reusable components, responsive layouts and developer-ready Figma handoff.
- UX structure & user flows
- High-fidelity product UI
- Responsive layouts & reusable components
- Developer-ready Figma handoff
UX Audit
UX Audit & Product Improvement
Identify usability friction, workflow issues, weak information hierarchy and inconsistent interface patterns, then prioritize the improvements that matter most.
- Usability review
- Navigation, IA & user flows
- Visual hierarchy & UI consistency
- Prioritized recommendations
Projects are quoted based on scope, complexity and timeline. Fixed-scope Product Design and UX Audit packages are also available through Upwork.
03 / About
“I care about the point where a complicated product finally starts to feel obvious.”
I’m interested in the intersection of product logic, interaction design and visual craft.
About Simon ↗